Building upon past experiences and blending the most modern technology in sugar industry led to the formation of SBEC Sugar Ltd. Promoted by Modi Group and SBEC Systems Ltd., UK, SBEC Sugar has access to the cutting edge technology in sugar manufacture. The promoter company is a global player in project design, engineering and consultancy.
SBEC Sugar has commenced production of high quality white crystal sugar at its plant located in the heart of the sugarcane belt of Western UP. The unit had an installed capacity of 60,000 tonnes of sugar per annum which has been increased to 120,000 tonnes per annum at present. The plant proposes to meet its entire power needs through captive generation. It incorporates a technologically intensive effluent treatment and disposal system, conforming to the most stringent environmental norms.
In a trailblazing effort, the company is marketing its high quality ‘branded’ sugar in an array of innovative packaging solutions. This is supported by an extensive national multimedia advertising campaign aimed at creating rapid product awareness and a strong brand identity in an effort to offer value added products to a very discerning and demanding consumer of today.